Essays about: "Magnus Norberg"

Found 1 essay containing the words Magnus Norberg.

  1. 1. The Absence of Culture?

    University essay from Företagsekonomiska institutionen

    Author : Magnus Norberg; Mikael Jomer; [2007]
    Keywords : National Culture; Organizational Culture; Globalization; Global Culture; Absence of Culture;

    Abstract : This thesis attempts to investigate if national culture still is a factor to consider for large multinational organizations when choosing a supplier, or if the global business environment due to globalization has become so standardized and homogenous that the influence of national culture differences has diminished. Existing academic literature is divided regarding this matter; some studies indicate that the influence of national culture on business relations is subtle while other argues that national culture differences may be a source for potential barriers and problems and therefore still an important factor to consider. READ MORE