Essays about: "Malin Friberg"
Found 1 essay containing the words Malin Friberg.
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1. Creating a Socially Responsible Brand Attitude
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This thesis aims to investigate how consumer brand attitude is influenced by Corporate Social Responsibility (CSR) activities. By drawing on congruity theory and by using the company-cause-customer fit model developed by Gupta and Pirsch (2006) an investigation has been undertaken in order to understand how consumer brand attitude is affected in CSR-related contexts. READ MORE
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