Essays about: "Malin Mansikka"

Found 1 essay containing the words Malin Mansikka.

  1. 1. Hard Times Call for Strategic Measures : A study of how SMEs seek to increase performance in a declining industry

    University essay from Institutionen för marknadsföring (MF)

    Author : Emma Blomberg; Malin Mansikka; [2013]
    Keywords : Industry life cycle; declining industries; SME; end-game strategies; competitive strategies; international activities; niche strategy; differentiation; scale and scope of internationalisation; commitment;

    Abstract : An industry is constantly affected by its environment and the changes that occur within it. These environmental forces are the drivers of the industry’s evolution and throughout its life an industry undergoes irreversible transformations, which creates an industry life cycle. READ MORE