Essays about: "Malin Uhlander"

Found 1 essay containing the words Malin Uhlander.

  1. 1. Multi-Channel Sentiment Analysis in Swedish as Basis for Marketing Decisions

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Malin Uhlander; [2023]
    Keywords : omni-channel marketing; sentiment analysis; Swedish; natural language processing; opinion mining;

    Abstract : In today’s world, it is not enough for companies to consider any one social media channel in isolation. Instead, they must provide their customers with a unified experience across channels and consider interdependencies between channels. READ MORE