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1. 1. Keeping the User and User Data in Mind : A Study on Empathy and Personas

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Marcus Unander; [2019]
   Keywords : User Experience; User Experience Design Methods; Persona; Empathy; ;

   Abstract : One method to create and work with personas is to abstract the user data into a character with a background story and a set of goals. This method has been argued against as the method is argued to lead to, for example, stereotyping users and for not exposing User Experience (UX) designers to user data. READ MORE