Essays about: "Market entry"

Showing result 26 - 30 of 473 essays containing the words Market entry.

  1. 26. Digitalization as a tool in advanced business services’ SMEs’ internationalization

    University essay from Göteborgs universitet/Graduate School

    Author : Elena Valerieva Pramatarova Grujić; [2022-07-05]
    Keywords : Advanced Business Services ABS ; Cultural and Physical Distance; digital maturity; digitalization; Internationalization Theories and Foreign Market Entry; Small-and-Medium-Sized Enterprises SMEs ;

    Abstract : This thesis focuses on the manner digital technologies integrated in ABS SMEs enable internationalization and further, their influence on the choice of a cross-border entry mode of the firm. Aiming better understanding of the subject, a research question related to the ABS SMEs’ usage of digital technologies and triggers to internationalization, cross-border entry modes and factors related was formulated. READ MORE

  3. 27. How are Swedish healthcare companies entering and operating on the Japanese market

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Johan Börjesson; Jonathan Sarge; [2022-02-16]
    Keywords : ;

    Abstract : The Japanese healthcare market is full of hinders and barriers for foreign companies. These prevents new companies from entering the market unless they have the resources to spend on adapting to the Japanese market. Despite these hinders and barriers Japan continues to be a market which most healthcare companies wants to enter. READ MORE

  4. 28. Establishment of Swedish start-ups in Germany : A study of start-ups establishing in a foreign country

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Adrian Wepplinger; Anna Rosén; [2022]
    Keywords : liability of foreignness; culture; competition; Sweden; Germany; barriers to entry; strategy; EU;

    Abstract : Background: Sweden and Germany are closely linked with one another, with cultural similarities, long history of trade and close geographic proximity. Germany is an attractive country for Swedish companies to establish in due to its central location in Europe and its position as Europe's biggest economy. READ MORE

  5. 29. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Yiyun Zhu; [2022]
    Keywords : Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

    Abstract : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. READ MORE

  6. 30. Education and Economy in Japan: Overeducation, Anxiety, Unhappiness and Low Productivity

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Tianqi Liu; [2022]
    Keywords : Business and Economics;

    Abstract : The thesis reviews research about economic impact of education and overeducation, and also researches about education, inequality and suicide in Japan. The thesis describes Thurow’s job competition model, Spence’s job market signaling model and Tsang and Levin’s production model. READ MORE