Essays about: "Marketing activities theory"

Showing result 1 - 5 of 109 essays containing the words Marketing activities theory.

1. 1. Development of a web application with focus on navigability : How is the usability on a web application for E-commerce of plants and cuttings affected by its navigability?

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Johan Christiansson; Silje Graarud; Lovisa Ivarsson; Torsten Liljedahl; Klara Nylén; Selma Renqvist; Olof Swedberg; Philip Wissinger; [2023]
   Keywords : navigability; usability; web application;

   Abstract : The purpose of this project was to determine how the experienced navigability of a web application affects its usability. In order to further investigate this, a web application called Sprouty was created, an easy-to-use web application that promotes individuals to buy and sell pre-owned plants and cuttings. READ MORE

3. 2. Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Adam Christensson; Vendela Melin; [2023]
   Keywords : Business and Economics;

   Abstract : Title: Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice - Investigating the Motivations and Methods of Urban Foragers Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Adam Christensson and Vendela Melin Supervisor: Annette Cerne Keywords: Dumpster diving, Social movement, Consumer resistance, Theory of planned behavior (TPB). Purpose: The study investigates dumpster diving motivations, methods, and its role as a resistance against conventional consumption patterns. READ MORE

4. 3. Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Zehui Sun; Xiaoyuan Cheng; [2023]
   Keywords : Social media influencer; Influencer marketing; Source attractiveness; Consumer attitude; Purchase intention; Business and Economics;

   Abstract : Thesis purpose: The objective is to understand the impact of social media influencers’ familiarity, likeability and similarity on the purchase intention of Douyin users, particularly in the sportswear industry. Methodology: This study has utilised a quantitative method based on a positivist philosophical position, and followed a deductive approach. READ MORE

5. 4. Fashionable & Sustainable? A case study exploring the markets contribution to the ethical consumption gap

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emma Tyledal; Emelie Blennow; [2022]
   Keywords : Ethical consumerism; ethical consumption gap; consumer sovereignty; consumer responsibilization; fashion; market; Social Sciences;

   Abstract : The primary purpose of this study is to examine how the market contributes in creating the ethical consumption gap to serve the underlying structures in which predicates and benefits from the gap. Consequently, the research seeks to add to current theoretical understanding in the field. READ MORE

6. 5. Fan Community Activities That May Destroy Value

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Chandhni Jayakanth; Anesa Kuruzovic Subo; [2022]
   Keywords : Business and Economics;

   Abstract : Course: BUSN39 Degree Project in Global Marketing - Master Level Keywords: Brand Community, Branding, Brand Loyalty, Value Destruction, Fandom, Music Artists, EXO Purpose: The purpose of this study is to research brand communities and understand if certain brand community activities may contribute towards the destruction of value of the brand. Specifically, this thesis will focus on music artist brands, their fandom communities and how the fan activities and discourse may be destructive in nature for the value of the music artist’s brand. READ MORE