Essays about: "Marketing department structure"

Showing result 6 - 8 of 8 essays containing the words Marketing department structure.

1. 6. Roles of the overseas national tourism office : case study of Tourism Authority of Thailand in Stockholm

   University essay from Institutionen för samhällsvetenskap

   Author : Penpitcha Polachart; [2010]
   Keywords : National Tourism Office; NTO overseas office; Intra-organizational communication; Destination Marketing;

   Abstract : National tourism marketing is a competitive business; many countries try to attract foreign tourists to benefit the nations’ economy. Functions of national tourism marketing are the combination of business, politics, and psychology. READ MORE

3. 7. A Material Flow Evaluation at Scania Production Slupsk S.P.S

   University essay from Institutionen för ekonomisk och industriell utveckling

   Author : Daniel Gustafsson; Mikael Johansson; [2007]
   Keywords : logistic; material control method; material supply method;

   Abstract : This master’s thesis is performed at Department of Management and Engineering Linköping University, for Scania Omni at Scania Production Slupsk (S.P.S). Omni is responsible for development, manufacturing and marketing of city, suburban and intercity buses. READ MORE

4. 8. The Marketing Function : - A case study of Skandia

   University essay from Ekonomiska institutionen

   Author : Frida Makloof; Therese Sundberg; [2006]
   Keywords : Marketing Function; Structure; Customer orientation; Marketing organisation; Marketing department;

   Abstract : Background: The company Skandia desired for its marketing function to be reorganised to become customer oriented, joint, co-ordinated and homogenous in order to gain market shares. These aspects are both structural and strategic. READ MORE