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1. 1. Lost in the Supermarket: Studying the effects of familiarity on consumer decision making

   University essay from Lunds universitet/Kognitionsvetenskap

   Author : Martin Lingonblad; [2015]
   Keywords : decision-making; consumer behaviour; supermarket study; eye tracking; familiarity; Science General;

   Abstract : What are the effects of being familiar with a supermarket? Many of us do most of our shopping in one supermarket. By doing so we memorize the location of products and different categories in the supermarket. By memorizing we are able to reduce the amount of time and effort needed to go grocery shopping. READ MORE