Essays about: "Marketing culture"

Showing result 1 - 5 of 284 essays containing the words Marketing culture.

  1. 1. Profitable Sustainability

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Gustav Lopez Valdivieso Svensson; [2021]
    Keywords : Malmö; critical discourse analysis; the production of space; sustainability; neoliberalism; Social Sciences;

    Abstract : This thesis investigates the sustainability discourse present in two urban development projects in Malmö. The projects investigated are Sege Park in Kirseberg, and Culture Casbah in Rosengård. READ MORE

  2. 2. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Jonatan Moen; Magdalena Woodhouse; [2021]
    Keywords : Customer value; Employer attractiveness; Employer branding;

    Abstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE

  3. 3. Factors Influencing Innovation Capacity of Regional Innovation Hubs

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Sanvida Vishani Sawunda Hannadige; Dona Kithmini Chiranthini Weerasinghe; [2021]
    Keywords : Innovation Hub; Regional Innovation; Innovation Capacity; Infrastructure; Knowledge Sharing; Organizational Culture; Supporting Networks; Marketing Strategies;

    Abstract : Title: Factors Influencing Innovation Capacity of Regional Innovation Hubs Authors: Sanvida Vishani Sawunda Hannadige & Dona Kithmini Chiranthini Weerasinghe Supervisor: Ehsanul Huda Chowdhury Examiner: Maria Fregidou-Malama Date: 28- Jan- 2021   Aim: This study aims to identify the factors influencing innovation capacity of innovation hubs and explore how innovation hubs influence regional innovation process.    Methodology: This is a qualitative study which follows the inductive approach and the strategy of multiple case study. READ MORE

  4. 4. The Role of Service Design in Startups: Exploring Potential Benefits and Challenges from Service Designers’ Perspectives

    University essay from Göteborgs universitet/Graduate School

    Author : Viktor Pantazis; Marwan Otrok; [2020-07-23]
    Keywords : Service Design; Startup; Lean Startup Method; Value Co-creation; Service-Dominant Logic; Innovation; Service Science; Business Development; Entrepreneurship; Management; Marketing; Design Thinking; Business Model; Co-design;

    Abstract : The rapid and constant changes taking place in the modern business world together with an increased globalcompetition is making it more urgent for companies to introduce innovative offerings at a faster pace.Purchasing decisions by customers are not solely based on function anymore, there is an increasing demandfor intuitive and seamless experiences from the products and services that they interact with. READ MORE

  5. 5. How Do Craft Beer Brands Negotiate Authenticity Using Retro Branding?

    University essay from Göteborgs universitet/Graduate School

    Author : Rasmus Pihl; Alexander Svensson; [2020-06-23]
    Keywords : Retro branding; craft beer brands; authenticity; enchantment; consumer culture theory CCT ;

    Abstract : MSc in Marketing and Consumption.... READ MORE