Essays about: "Means of Persuasion"

Showing result 6 - 10 of 19 essays containing the words Means of Persuasion.

  1. 6. Decision-makers’ Use and Abuse of Human Rights - A study into the role of human rights in the political decision-making process leading up to Denmark’s military engagement in Iraq

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Hansine Kryhlmand Jørgensen; [2019]
    Keywords : Danish foreign policy; just war theory; activist military politics; human rights; decision-making;

    Abstract : The thesis critically assesses the decision-making process leading up to the acceptance of bill B 118 which approved Danish military action in the American-led multilateral coalition ‘Operation Iraqi Freedom’. The analysis will use coding through a qualitative content analysis to investigate the potential use and abuse of human rights framework by decision-makers, during this process. READ MORE

  3. 7. Aristotle on social media? : Investigating non-profit organizations’ usage of persuasive language in their posts on Twitter and Facebook

    University essay from Linnéuniversitetet/Institutionen för språk (SPR)

    Author : Amanda Nelzén; [2018]
    Keywords : Aristotle’s triangle of rhetoric; ethos; pathos; logos; pathos; non-‘profit organizations; persuasive language; social media platforms;

    Abstract : This study investigates how non-profit organizations market their organizations and persuades their audience on two different social media platforms. The aim is to examine four non-profit organizations’ use of persuasive language in their Facebook and Twitter posts.  in their Facebook and Twitter posts on their social media pages. READ MORE

  4. 8. Make America Great Again - A Rhetorical Discourse Analysis of Donald Trump's Immigration Speech

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Diana Sarbast; [2017]
    Keywords : Donald Trump; immigration; speech; discourse; rhetoric;

    Abstract : The purpose of this thesis is to examine Donald Trump’s Immigration speech that was held September 1, 2016, in Phoenix, Arizona. The speech was a part of his campaign before he was elected president of America. The focus will be on how Donald Trump represents immigrants and talks about immigration. READ MORE

  5. 9. The strategic use of rhetorical proofs in transformational advertising : A case study about SAS’ ‘We Are Travelers’

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Alexander Gårdemyr; Mads Kiholm; [2017]
    Keywords : SAS; We Are Travelers; advertising; transformational advertising; rhetoric; persuasion;

    Abstract : Whether classifying an advertisement as informational, transformational or a mix of both comes down to the message strategy and for it to be successful it essentially needs to be persuasive. In order to persuade consumers one must turn to rhetorical theory (Phillips & McQuarrie, 2004). READ MORE

  6. 10. Why an individual investigation of smog aroused public engagement : a rhetorical analysis of Under the dome

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Yan Lin; [2017]
    Keywords : smog; rhetorical analysis; identification; source credibility; investigative journalism;

    Abstract : In 2015, Chai Jing’s film, Under the Dome: Investigating China’s Smog, was issued online and soon gathered two hundred millions of views only within 48 hours. The unprecedented diffusion of Under the Dome suggests a successful communication case for an environmental topic in terms of the extensive attention and heated discussion it brought about, as well as its potential influence in raising the public awareness and policy-making. READ MORE