Essays about: "Means of Persuasion"

Showing result 16 - 19 of 19 essays containing the words Means of Persuasion.

  1. 16. Persuasive Advertising : Consumers' views of and responses to the advertising of health-related products

    University essay from IHH, Företagsekonomi

    Author : Malin Edin; [2012]
    Keywords : Persuasion strategies; Message processing and Judgment formation; Consumer involvement; Attitude-behavior consistency; Resistance strategies;

    Abstract : The problem that this thesis deals with is that the intense competition and increasing consumer power in the health industry calls for the operating companies to take consumers’ considerations into account when advertising their products. It is further suggested that consumers will be extra careful before buying health-related products due to their direct effect on their personal health. READ MORE

  3. 17. Celebrity and credibility in environmental communication : a rhetorical analysis of a video advocating for a moratorium regarding shale gas exploitation in Quebec

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Valérie Brière; [2011]
    Keywords : rhetoric; source credibility; ethos; pathos; logos; shale gas;

    Abstract : In summer 2010 Quebec’s government undertook the exploration phase of shale gas exploitation in the St-Lawrence valley, leading to a wave of protests coming from the non-consenting and ill-informed population. Thus, this paper presents a rhetorical analysis of a video produced by famous Quebec artists advocating for a moratorium regarding shale gas exploitation in Quebec. READ MORE

  4. 18. Persuading the Public : A Linguistic Analysis of Barack Obama’s Speech on “Super Tuesday” 2008

    University essay from Engelska

    Author : Mikael Assmundson; [2008]
    Keywords : Barack Obama; Obama; linguistics; linguistic; lingvistik; persuasion; övertalning; speech; tal; analysis; politics; political; politik; rhetoric; retorik; ethos; pathos; logos; Aristotelian;

    Abstract : This essay examines the persuasive side of language in a speech given by Senator Barack Obama on Super Tuesday in February 2008. It studies how Senator Obama utilizes language to convince and persuade his audience. READ MORE

  5. 19. Chained Thoughts Broken by Chains of Thought : An Analysis of the Narrative Style Used in Virginia Woolf's A Room of One's Own

    University essay from Estetisk-filosofiska fakulteten

    Author : Ellen Johansson; [2006]
    Keywords : Virginia Woolf; A Room of One s Own; Narrative Style; Chain of Thought Train of Thought; Aristotelian Rhetoric;

    Abstract : Abstract Chained Thoughts Broken by Chains of Thought An Analysis of the Narrative Style Used in Virginia Woolf’s A Room of One’s Own The purpose of this essay is to analyse the narrative style used in Virginia Woolf’s A Room of One’s Own in order to show in which ways it supports and reinforces the author’s arguments in her quest for a more equal society. One of the most prominent stylistic means applied by Woolf is her ‘train of thought’, linking one reflection to another like wagons in a railway convoy or like loops in a chain (therefore also sometimes referred to as ‘chain of thought’ in dictionaries). READ MORE