Advanced search

Showing result 1 - 5 of 19 essays matching the above criteria.

  1. 1. When Dragon meets Nāga, the study of strategic narratives of China’s Buddhist Diplomacy in Thailand after the implementation of the Belt and Road Initiative

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Chinnapong Chullanandana; [2023]
    Keywords : Sino-Thai relations; soft power; public diplomacy; Belt and Road Initiative; Southern Buddhism; Strategic narratives; Social Sciences;

    Abstract : This thesis investigates the strategic use of narratives in Chinese Buddhist public diplomacy to support the Belt and Road Initiative (BRI) in Thailand. This study examines the different levels of narrative formation, including system, identity, and issue narratives, to provide a comprehensive understanding of the mechanisms that drive communication, persuasion, and influence in international affairs. READ MORE

  3. 2. Sustainability Propaganda – The Oatly case : A qualitative content analysis of Oatly's external communication.

    University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Author : Maja Lundgren; [2022]
    Keywords : Propaganda; brand activism; persuasion; rhetoric; strategic communication; Oatly; Propaganda; varumärkesaktivism; övertalning; retorik; strategisk kommunikation; Oatly;

    Abstract : The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. READ MORE

  4. 3. Miljöpartiet and the never-ending nuclear energy debate : A computational rhetorical analysis of Swedish climate policy

    University essay from Uppsala universitet/Institutionen för lingvistik och filologi

    Author : Claire Dickerson; [2022]
    Keywords : Computational linguistics; language technology; natural language processing; NLP; computational rhetoric; topic modeling; semantic textual similarity; STS; political party attribution; SBERT; KB-BERT; machine learning; climate policy; Swedish climate policy;

    Abstract : The domain of rhetoric has changed dramatically since its inception as the art of persuasion. It has adapted to encompass many forms of digital media, including, for example, data visualization and coding as a form of literature, but the approach has frequently been that of an outsider looking in. READ MORE

  5. 4. Should We Craft For Laughter? What 2000+ Ted Talks Might Tell Us About the Use of Humor in Rhetorical Public Speaking

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Christofer Ljunggren; Linn Samuelson; [2020]
    Keywords : Public Speaking; Humor; Rhetoric; TED Talks; Effect Measuring;

    Abstract : The concept of persuasion is a puzzle. So is the concept of humor. READ MORE

  6. 5. Rhetoric of Two Inaugural Speeches : An Analysis of Rhetoric Types and Features in American Inaugural Speeches

    University essay from Linnéuniversitetet/Institutionen för språk (SPR)

    Author : Christopher Gajaweera; [2020]
    Keywords : Abstract; Anti-intellectual; Aristotle; Assertive; Conversational; Democratic; Linguistics; Persuasion.;

    Abstract : This paper will study the use of rhetoric types and features in two inaugural speeches, the possibility if categorizing each speech as one rhetoric type, which speech uses Aristotle’s three means of persuasion better and the methods applicability in categorizing the speeches under the “plebiscitary period’s” four qualities. The two speeches that were used are Donald J. READ MORE