Essays about: "marketing channel integration"

Showing result 1 - 5 of 8 essays containing the words marketing channel integration.

  1. 1. Evaluation and Improvement of an Industrial Retailer’s Level of Marketing Channel Integration : A Cross-Border Case Study from the Maintenance, Repair and Operations Sector Taking the Perspective of the Physical Store

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Saskia Wichmann; Jan-Willem Nieuwenhuis; [2018]
    Keywords : industrial retail; industrial marketing; marketing channel integration; multi-channel; cross-channel; omni-channel.;

    Abstract : This thesis aims to answer the research question of how an industrial retailer’s level of channel integration can be evaluated and improved. A conceptual model is developed and applied in a case study context of the shop channel of a large international industrial distributor of maintenance, repair and operations goods. READ MORE

  2. 2. Architectural analysis of Retail Omni-channel and integration of Cash IT Point-Of-Sale software with E-commerce platform

    University essay from Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

    Author : Thodsapon-Pete Kaewprathum; [2018]
    Keywords : Omni-channel; Point-Of-Sale; E-commerce; Integration;

    Abstract : Omni-channel has become a major player in retail marketing today. It is steadily gaining popularity among retailers because of its capability of providing consistent and seamless customer shopping experience. Omni-channel allows sales to take place via the variety of channels as it implements cross-channel business model. READ MORE

  3. 3. Success Factors and Challenges for E-Commerce Within the Fashion Industry

    University essay from Chalmers tekniska högskola/Institutionen för teknikens ekonomi och organisation

    Author : Rebecca Härkönen; Joacim Svärd; [2017]
    Keywords : Keywords: E-commerce; Fashion; Success factors; Challenges; Omni-channel;

    Abstract : E-commerce within fashion is the worldwide most commonly purchased category of products online, with an annual revenue of 840 billion SEK in 2016. It is also one of the most mature categories in online sales, where competition has become fierce to such extent that physical stores have went out of business. READ MORE

  4. 4. Paint´n Roll Omnichannels: A study of retail channel integration, channel content and their impact on customer satisfaction, purchase intention and brand attitude

    University essay from Göteborgs universitet/Graduate School

    Author : Josefin Boman; Emelie Dimberg; [2016-09-21]
    Keywords : omnichannels; multichannels; channel integration; channel content; customer satisfaction; purchase intention; brand attitude; digital competence; e-commerce experience; Millennials;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. Developing a WMS in an omni-channel environment

    University essay from Lunds universitet/Teknisk logistik

    Author : Gustav Linde; Jonathan Åkerblom; [2016]
    Keywords : Software requirement specication engineering; WMS; Multi-channel; Omni-channel; E-commerce; Retail; Cloud-based; SaaS; Warehouse operations; WHM; Information System; Design Science Research; Technology and Engineering;

    Abstract : Den så kallade multikanals-strategin myntades redan på 90-talet som ett sätt att beskriva återförsäljares användning av två eller mer kanaler för att sälja produkter och tjänster till kunder. I mitten på det första årtiondet började det här begreppet att evolvera på grund av framväxande diskussioner kring integration mellan säljkanalerna. READ MORE