Essays about: "Miguel Arturo Serrano Madrona"

Found 1 essay containing the words Miguel Arturo Serrano Madrona.

  1. 1. Navigating Transmedia Landscapes: The Mutual Impact of the Arcane Series and League of Legends on Audience Engagement

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Lucija Dudkina; Miguel Arturo Serrano Madrona; [2023]
    Keywords : League of Legends; Arcane; transmedia; audience engagement; transmedia narratives; reception; fandom;

    Abstract : This research investigates the impact of transmedia storytelling through a case study of Arcane, a Netflix TV show set in the League of Legends universe. Grounded in the combination of transmedia storytelling theory, audience engagement theory and reception theory, we utilised semi-structured interviews to probe and understand viewer perceptions. READ MORE