Essays about: "transmedia narratives"

Found 4 essays containing the words transmedia narratives.

1. 1. Navigating Transmedia Landscapes: The Mutual Impact of the Arcane Series and League of Legends on Audience Engagement

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Lucija Dudkina; Miguel Arturo Serrano Madrona; [2023]
   Keywords : League of Legends; Arcane; transmedia; audience engagement; transmedia narratives; reception; fandom;

   Abstract : This research investigates the impact of transmedia storytelling through a case study of Arcane, a Netflix TV show set in the League of Legends universe. Grounded in the combination of transmedia storytelling theory, audience engagement theory and reception theory, we utilised semi-structured interviews to probe and understand viewer perceptions. READ MORE

3. 2. Transmedia storytelling in the music industry : The case of BTS

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Alvia Zuhadmono; [2021]
   Keywords : BTS; K-pop; transmedia; transmedia storytelling; music and social change; transmedia music; audience engagement; fan activism; fandom; ARMY; sustainability;

   Abstract : This case study research examines the impact of transmedia storytelling on the global reach of Korean-pop (K-pop) group BTS (Bangtan sonyeondan) and how narratives within the transmedia storyworld can motivate the audience to seek individual and social change. This study is inspired by the rise of BTS in the global music industry. READ MORE

4. 3. From Rolling to Reading: An Analysis of the Adaptation of Narrative Between Role-Playing Games and Novels

   University essay from Lunds universitet/Masterprogram: Litteratur - Kultur – Media

   Author : Nikolai Bjädefors Butler; [2018]
   Keywords : narrative; transmedial narratives; role-playing games; fictional worlds; adaptation; transmedia; dungeons dragons; call of cthulhu; superworld; Languages and Literatures;

   Abstract : Narratives are present throughout media, ranging from its traditional point of study, literature, to newer media such as films, graphic novels and video games. While these narratives have always transcended barriers to some degree today we find that the concept of transmedial narratives has become more relevant via the interconnected storyworlds established throughout popular culture. READ MORE

5. 4. Transmedia marketing : strengthening multiplatform user participation through storytelling

   University essay from Umeå universitet/Institutionen för informatik

   Author : Binbin Yang; Miltiadis Zisiadis; [2014]
   Keywords : Transmedia; Storytelling; Marketing; Entertainment; User participation;

   Abstract : The term transmedia storytelling describes an interactive narrative that exists in multiple platforms. This phenomenon allows active audience participation as a part of the narrative creation process. Part of the prior research on transmedia focuses on how to create a transmedia narrative. READ MORE