Essays about: "Mobile phone advertising"

Showing result 1 - 5 of 8 essays containing the words Mobile phone advertising.

1. 1. Brand avoidance among the Chinese consumers in the mobile industry : The main drivers of the brand avoidance among the Chinese customers with the quantitative description.

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Xie Fei; Zhou Yu cen; [2017]
   Keywords : Anti-consumption，Brand avoidance，Smart phone，Chinese consumers，Chinese Mobile Phone Industry;

   Abstract : Brand avoidance is a new topic in consumer behavior research. The purpose of the study was to find the main driver(s) of the brand avoidance behavior among the Chinese mobile consumers. The study was based on the core framework of Lee, et al. (2009) and Knittel et al (2016). READ MORE

3. 2. Effective mobile display advertising: The impact of product involvement and creativity

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Erik Schuss; Martin Söndergaard; [2016]
   Keywords : Mobile advertising; Product involvement; Brand intentions; Brand attitudes; Creativity;

   Abstract : Mobile advertising is rapidly becoming one of the most important media channels, but research is scant and the effectiveness contended. Not all product types are proven to be effectively advertised in the mobile phone, as attention in general is believed to be low. READ MORE

4. 3. Attitude towards mobile advertising and purchase intention of Swedish customers : A quantitative study on the impact of message content and flow experience

   University essay from Umeå universitet/Företagsekonomi

   Author : Madawa Abeywickrama; Jana Vasickova; [2014]
   Keywords : ;

   Abstract : Due to the rapid technological development in information technologies, and mobile phone industry the usage of smart phone became a new trend consequently leading to more than one billion Smartphone users in the world. One of the most significant characteristic of those users is their growing need to be always connected to the Internet. READ MORE

5. 4. M-commerce : M-commerce: a consumer perspective

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Nadal Marti; Venouil Charles; [2013]
   Keywords : m-commerce;

   Abstract : E-commerce and m-commerce are, currently, both becoming a strong and important way of making business. This thesis aims to find out and analyze the reaction of people in front of the new phenomenon m-commerce in, not only, accessing to information, but also, conducting transactions through mobile devices. READ MORE

6. 5. Branded smart phone applications: an efficient marketing strategy?

   University essay from Institutionen för journalistik, medier och kommunikation (JMK)

   Author : Mathilde Vaddé; [2012]
   Keywords : smart phone applications; gamification; marketing; customer engagement;

   Abstract : Advertising through smart phone applications is one of the fastest growing categories in advertising nowadays. Branded game-apps on mobile phones have several very innovative and attractive aspects, they physically engage their customers into a game, creating on a first level an entertainment but mainly they are advertising their products and the brand’s name. READ MORE