Essays about: "Mosarrat Farhana"

Found 1 essay containing the words Mosarrat Farhana.

  1. 1. Is it game over for physical retailers? : A study on Swedish video game industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mosarrat Farhana; Daniel Swietlicki; [2020]
    Keywords : Business model; Retailing Business model; Click-and-mortar; Video game industry;

    Abstract : Purpose - The purpose of this study is to extend the understanding of the business model of video game retailers using online and physical stores focusing on the impact of digital platforms on the retailing industry within the context of video game industry considering different actor’s perspectives like retailers and consumers. Design/methodology/approach - This is a multiple-case study based on deductive reasoning. READ MORE