Essays about: "Retailing Business model"
Showing result 1 - 5 of 32 essays containing the words Retailing Business model.
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1. Understanding the value of omnichannel practices in retailing : A business model multi-case exploration
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : In step with the development of digitalization, information technology has created an opportunity for retail organizations to offer new transaction mechanisms to their customers that can be used to their advantage and benefit value creation. Hence, many retail organizations today work to differentiate themselves by establishing omnichannel practices in which the company’s digital and physical channels are integrated to create a seamless and convenient customer experience. READ MORE
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2. Augmented Reality in Retail: A customer-centric business implementation framework
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Augmented Reality (AR) implementation in retail is growing significantly over the past few years. But how can retailers implement AR applications successfully? This research aims to contribute to solving this question, by providing a circular customer-centric framework to implement AR applications in the Business-to-Customer (B2C) operations. READ MORE
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3. Comparison and evaluation of time series forecasting models and their application in beauty retailing
University essay from Högskolan Dalarna/InformatikAbstract : The beauty industry has shown steady growth within the last decade and as more retailers move their product selections online, a lot of sales data can be generated. To improve sales and to meet the ever-increasing competition in the beauty retail sector, time series forecasting has potential in providing knowledge and guidelines in decision making to improve business performance. READ MORE
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4. Building customer loyalty in Swedish pharmacy retail
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The purpose of this research is to extend the concept of customer loyalty by applying it to a pharmacy retail setting using the perspective and understanding of both pharmacy professionals and consumers in order to comprehend which factors influence loyalty construction in this sector as opposed to in other retail industries. Theoretical perspective: This study focuses on surveying previous literature on building customer loyalty in a general retail setting to establish the most utilized factors and determinants. READ MORE
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5. A comparative study between fully digital retailers and partly digital retailers on the Swedish sports nutrition market
University essay from Göteborgs universitet/Graduate SchoolAbstract : Digitalization has a big impact on the retailing market. Customer behaviour is changing towards an increasing preference for digital sales channels. It is a challenge for companies to adapt to the rapid market changes. Barriers of market entry for digital retailers are decreasing and the competition is getting tougher. READ MORE