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Found 4 essays matching the above criteria.

  1. 1. Music Consumption in China : A Qualitative Study on Chinese Consumer Behavior in Consuming Music and Its Merchandise

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Yue Wang; Yang Li; [2018]
    Keywords : Musical consumer identity; Music consumer preference; Music Culture; Music consumption; Willingness to pay; Chinese music consumer; Music merchandise;

    Abstract : In the past few decades people’s attitude towards music consumption has tremendously changed in China. With the constantly rising market and huge potential space, it is necessary to study the consumer behavior and explore factors that decide people’s willingness to pay in music consumption. READ MORE

  3. 2. Consumer Engagement During Concerts : A Study on Using Mobile Interactive Technology to Enhance the Live Music Event Experience

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Denise Lordin; [2017]
    Keywords : Active participation; Engagement; Interactive technology; Live mass events; Live music events; Mobile technology; Smartphone; Aktiv medverkan; Engagemang; Interaktiv teknik; Live event; Live musik event; Mobil teknik; Smarttelefon;

    Abstract : The emergence and development of mobile technology has changed traditional behavior during live music events and challenges concert etiquette. Artists have polarized reactions to the ubiquity of smartphones and companies have started realizing the potential to develop systems which allow the audience to interact more with both the performer and the light and sound show itself. READ MORE

  4. 3. Music in Fashion Retail Stores in Sweden : Consumers' perception of music in fashion retail environment

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Luz Dickson; Sakhawat Hossain; [2017]
    Keywords : Music; Consumer Behavior; Retailing; Shopping; Store Atmosphere; Sensory Marketing;

    Abstract : Background The stiff competition in retail markets has led the retailers to find ways to stand out by enhancing the store atmosphere using different atmospheric variables and sensorial strategies for the different senses to influence consumers' behavior.  One of the variables frequently used is music. READ MORE

  5. 4. Kinect-based Music Application for Children with Severe Physical Disabilities : Kinect-based Music Application for Children with Severe Physical Disabilities

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Rudana I Made Satrya; [2017]
    Keywords : ;

    Abstract : Based on initial interviews with music teachers at Årstra SpecialSchool, Uppsala, it was found that each child in a music playing session has different preferences of type and sound of a musical instrument. However, most of them have combined cognitive and physical impairments, preventing them from playing the instrument that theymight like. READ MORE