Essays about: "Music merchandise"

Found 2 essays containing the words Music merchandise.

1. 1. Music Consumption in China : A Qualitative Study on Chinese Consumer Behavior in Consuming Music and Its Merchandise

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Yue Wang; Yang Li; [2018]
   Keywords : Musical consumer identity; Music consumer preference; Music Culture; Music consumption; Willingness to pay; Chinese music consumer; Music merchandise;

   Abstract : In the past few decades people’s attitude towards music consumption has tremendously changed in China. With the constantly rising market and huge potential space, it is necessary to study the consumer behavior and explore factors that decide people’s willingness to pay in music consumption. READ MORE

3. 2. Music in Fashion Retail Stores in Sweden : Consumers' perception of music in fashion retail environment

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Luz Dickson; Sakhawat Hossain; [2017]
   Keywords : Music; Consumer Behavior; Retailing; Shopping; Store Atmosphere; Sensory Marketing;

   Abstract : Background The stiff competition in retail markets has led the retailers to find ways to stand out by enhancing the store atmosphere using different atmospheric variables and sensorial strategies for the different senses to influence consumers' behavior.  One of the variables frequently used is music. READ MORE