Essays about: "Natalie Walter"

Found 1 essay containing the words Natalie Walter.

  1. 1. Comfort me : A qualitative study on the behaviour of Generation Y when purchasing the high-involvement product everyday bra.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Melissa Egger; Natalie Walter; [2019]
    Keywords : Consumer Behaviour; Lingerie; Everyday Bra; High-Involvement Product; Generation Y; Perceived Influential Factors; Purchase Decision.;

    Abstract : Background: It is an essential clothing piece for women, which is proven to enhance the consumers’ perception of themselves, namely a woman everyday bra. There seems to be a lack in recent research on women lingerie especially within the Generation Y. READ MORE