Essays about: "Navid Zavosh"
Found 1 essay containing the words Navid Zavosh.
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1. Why people buy junk : How today’s consumers choose between functionality and design
University essay from Företagsekonomiska institutionenAbstract : Reveal the aspects of the consumer’s decision making process when buying a product. This study focuses on teenager’s decision making process when buying an MP3 player. This study shows that appealing aesthetics elevates the product and poor functionality depreciates or eliminates the product. READ MORE
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