Essays about: "Nida Tanveer"

Found 2 essays containing the words Nida Tanveer.

1. 1. Fostering The Customers’ Purchase Intentions Through Social Media Influencers: An Intervening and Interactional Analysis

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hany Wulandari; Nida Tanveer; [2022]
   Keywords : Social Media Influencers SMI ; SMI’s credibility; brand image; brand self-congruence; purchase intentions.; Business and Economics;

   Abstract : This study emphasizes the significance of social media influencer traits, such as expert, trustworthiness, likeability, and homophily, in determining the legitimacy of social media influencers as a formative construct in Sweden's fashion sector. It successfully instils brand image in customers, which leads to purchase intentions. READ MORE

3. 2. 50% off Genuine Leather! Reviving Coach, Inc.'s Reputation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Chandhni Jayakanth; Anesa Kuruzovic Subo; Louelle Tameu; Nida Tanveer; [2022]
   Keywords : Brand Reputation; Trading Down; Leather Industry; Fashion Industry; Brand Image Management; Business and Economics;

   Abstract : The “Corporate Brand Management and Reputation: Master’s cases” is a case series for applying the case method of teaching and learning in higher education. The cases are relevant to brand strategists in private and public sector organizations, as well as academics and students at universities, business schools, and executive education. READ MORE