Essays about: "SMI’s credibility"

Found 4 essays containing the words SMI’s credibility.

1. 1. From likes to brands: Social media influencers as co-founders : A multiple case study investigating social media influencers' effect on brand knowledge of e-commerce companies.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Neea Eveliina Jussila; Karin Strandberg; Vide Blomdahl; [2023]
   Keywords : Brand Knowledge; Social Media Influencer; Human Brand; E-commerce company;

   Abstract : Background: Social media influencers (SMIs) have become an important asset to the constantly changing world of marketing. The impact SMIs have within e-commerce and the influence they have on consumers have been observed. Therefore, the use of SMIs as a marketing tool in improving brand knowledge has been vastly adopted by many companies. READ MORE

3. 2. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : My Bui; Anh Tran; [2022]
   Keywords : purchase intention; influencer marketing; celebrity endorsements; source credibility; social media influencer; Instagram;

   Abstract : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. READ MORE

4. 3. A qualitative content analysis of social media influencers' credibility

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Louise Jurgell; Ida Davidsson; Isabelle Nilsson; [2019]
   Keywords : Influencer; Credibility; SMI;

   Abstract : The purpose of this thesis was to explore how concepts of credibility relate to each other in the context of SMIs. SMIs are individuals who use their social media channels to create their own content and communicate with their followers, partly for marketing purposes. READ MORE

5. 4. Instagram's Social Media Influencers: A study of Online Popularity From Source Credibility to Brand Attitude

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Valentin Granjon; Romain Benedic; [2017]
   Keywords : Instragram Social Media Influencers Source Credibility Attitude toward advertising Brand Attitutude;

   Abstract : Social Media Influencers (SMIs) and their sponsored posts on the Social Media represent a growing part of tomorrow’s digital marketing landscape. Marketers hire them to recommend their products to their large audiences through friendly and engaging social media posts. READ MORE