Essays about: "Overseas expand"

Showing result 1 - 5 of 6 essays containing the words Overseas expand.

1. 1. Internationalization as a Necessary Evil. Why Japanese SMEs Hesitate to Expand Internationally and the Manager's Influence on Internationalization Decisions

   University essay from Göteborgs universitet/Graduate School

   Author : Elin Christiansson; Hanna Eliasson; [2016-10-12]
   Keywords : Japan; ; SMEs; internationalization; decision-making; managerial influence;

   Abstract : Small and Medium-sized Enterprises (SMEs) have traditionally been restricted to their domestic market but as the world becomes increasingly globalized, so do also SMEs. SMEs represent over 95 percent of the business population in most economies, and thus contribute significantly to both domestic and global economic well-being. READ MORE

3. 2. Business-to-Business Relationships in Sweden: A Case Study of SMEs and International Trade Intermediaries

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Semka Ljubijankic; Lucy Anne Poortman; [2012]
   Keywords : ;

   Abstract : Problem: What factors do small and medium-sized enterprises in Sweden consider when selecting and cooperating with Swedish international trade intermediaries (ITIs)? How can a Swedish international trade intermediary develop and expand its customer relationship network in order to increase its turnover within five years? Purpose: To identify and analyze the factors that improve B2B relationships between Swedish SMEs and ITIs. Moreover, how Swedish ITIs can improve their B2B relationships and increase their turnover. READ MORE

4. 3. The development road of a successful brand : a case study of Tencent QQ

   University essay from Avdelningen för ekonomi

   Author : Sainan Li; Fangfang Guo; [2012]
   Keywords : Tencent QQ; brand equity; brand development; overseas;

   Abstract : The aim of this research project is to analyze why Tencent QQ developed so fast in China over nearly a decade, how they built the Tencent QQ brand so successfully, and how they maintained that success in China. Also discussed is the degree of influence which Tencent QQ has had in Sweden. READ MORE

5. 4. Marketing’s Evolution as an Economic Development Strategy : a Washington County, Utah Case Study

   University essay from Avdelningen för ekonomi

   Author : Nikki Lindgren; Claes Lindgren; [2011]
   Keywords : marketing; place marketing; branding;

   Abstract : ABSTRACT       Authors:                                 Nikki Lindgren and Claes Lindgren   Professor:                               Stig Sörling   Title:                                       Marketing’s Evolution as an Economic Development Strategy: A Washington County, Utah Case Study   Background:                          Economic development has been a priority of areas for some time. In the mid-1980s, economic policies and marketing practices joined forces. READ MORE

6. 5. Marketing Strategic Change in Expansionof Disneyland : Cases Study of Disneyland's Overseas Expansion in Shanghai

   University essay from IHH, Företagsekonomi

   Author : Li Zhu; Dan Xu; [2010]
   Keywords : ;

   Abstract : Problem: The international theme park industry is growing but is also facing a series of bottleneck problems. Disneyland as one of the most famous theme parks, is trying to expand its kingdom to China. READ MORE