Essays about: "PRODUCT STRATEGY FOR COMPETITIVE ADVANTAGE"

Showing result 1 - 5 of 83 essays containing the words PRODUCT STRATEGY FOR COMPETITIVE ADVANTAGE.

1. 1. Supply Chain Management: Increasing Performance and Coordination in a Sales & Operations Planning Context

   University essay from Lunds universitet/Teknisk logistik

   Author : Jacob Knutsson; Theodor Jener; [2023]
   Keywords : S OP; Strategy; Inventory; Operations; Strategic alignment; Technology and Engineering;

   Abstract : Alfa Laval’s business unit Gasketed Plate Heat Exchanger uses Sales and Operations Planning to balance supply with demand to ensure profitable growth. Currently, the business unit is experiencing inefficiencies as they fail to execute the plans from Sales and Operations Planning. READ MORE

3. 2. Unlocking Product Lifecycle Management Potential: A Self-Assessment framework for maturity. : A case study on Tetra Pak, Sweden

   University essay from Uppsala universitet/Industriell teknik

   Author : Tejas Lande; [2023]
   Keywords : Product Lifecycle Management PLM ; PLM Maturity Framework; PLM Implementation Challenges; PLM Maturity Models; Quantitative study.;

   Abstract : In the fluctuating and competitive business world, the significance of Product Lifecycle Management is on the rise. It's becoming a pivotal strategy for organizations keen on preserving their market competitiveness. However, the practical execution of PLM often poses tangible difficulties. READ MORE

4. 3. From Streaming to Evoking That Extra Feeling

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rebecka Kullenberg; Andrés Emilio Garcia Raffo; [2023]
   Keywords : Brand Attachment; Brand Experience; Brand Extensions; Consumer Attitude; Streaming Services; Business and Economics;

   Abstract : This study aims to investigate how brand extensions within streaming services affect consumers’ attitudes and emotional attachment to the parent brand. Beyond fit and quality, we provide an explanation of the connection between brand extensions, emotional attachment, and consumer attitude. READ MORE

5. 4. Logistics Structures for Global Retail Expansion : A case study of a fast-growing Swedish Fashion Company with International Presence

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Alex Kaspo; [2023]
   Keywords : Master Thesis; Supply Chain; Strategy; Supplier; Logistics; Retail; Growth; International; Consolidation Hubs; Warehouse;

   Abstract : This qualitative research explores what logistics structures a growing retail company can employ to support its international expansion with a focus on high customer satisfaction levels. It delves into the logistics configurations for reaching efficiency in inbound logistics, especially meeting the complexities of growing volumes and extensive supplier networks. READ MORE

6. 5. Ready Player Green – A case study of sustainability in the Swedish games industry

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Siaoyu Lin; [2022]
   Keywords : Corporate social responsibility CSR ; corporate sustainability; gaming industry; stakeholder management; sustainable gaming; sustainability reporting;

   Abstract : The video games industry is taking more sustainability responsibilities since video games can reach a broad and tremendous audience. Apart from adopting sustainable business strategies, games companies also need to navigate various stakeholders’ expectations and draft strategies to communicate with them. READ MORE