Essays about: "Para-Social relationships"

Found 2 essays containing the words Para-Social relationships.

1. 1. Collaborative Storytelling: A Comparative Case Study on Influencer Podcasts

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Nadja Skoglund; [2022]
   Keywords : Strategic Communication; Personal Branding; Collaborative Storytelling; Storyworlds; Para-Social relationships; Influencers; Social Sciences;

   Abstract : This thesis examines the phenomena of personal branding. Empirically, it uses two different commercial podcasts made by influencers as comparative case study examples. READ MORE

3. 2. Because you cannot recommend yourself

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Tuire Melander; [2014]
   Keywords : practitioner perspective; public relations; communication; social media; blogs; blog marketing; Social Sciences;

   Abstract : “Because you cannot recommend yourself” – An exploratory study of practitioner perceptions on the use and challenges ofblogs as a medium in PR In the 21st century, an overwhelming majority of all information generated by companies and consumers is digital. Having gone from passive audiences to actively coproducing content for PR and marketing, consumers are better positioned than ever to share their experiences and recommendations through online social networks. READ MORE