Essays about: "Tuire Melander"

Found 1 essay containing the words Tuire Melander.

  1. 1. Because you cannot recommend yourself

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Tuire Melander; [2014]
    Keywords : practitioner perspective; public relations; communication; social media; blogs; blog marketing; Social Sciences;

    Abstract : “Because you cannot recommend yourself” – An exploratory study of practitioner perceptions on the use and challenges ofblogs as a medium in PR In the 21st century, an overwhelming majority of all information generated by companies and consumers is digital. Having gone from passive audiences to actively coproducing content for PR and marketing, consumers are better positioned than ever to share their experiences and recommendations through online social networks. READ MORE