Essays about: "Parent company relationship"

Showing result 11 - 15 of 24 essays containing the words Parent company relationship.

  1. 11. Internal Ventures: Drivers of Innovation - An exploratory study of the management of internal ventures in ambidextrous organizations

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Albin Lingman; Nils Neubauer; [2014]
    Keywords : ambidexterity; internal venturing; exploration; managerial issues; organizational teenagers;

    Abstract : Companies have a desire to survive. For that purpose they must be continuously profitable. They need to focus on sales today, but they also have to innovate to stay competitive tomorrow. Doing both is demanding and difficult. READ MORE

  3. 12. The influence of the interactions between Craft and their merchandise offices on the sampling process : A Case study of Craft

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : HEIKE BÖRDGEN; [2014]
    Keywords : case study; merchandise office; textile; product development; sampling process;

    Abstract : : Craft, a Swedish sport textile company, uses synergies of its parent company New Wave Group through common merchandise offices in Vietnam and China. As the relationship to the merchandise office creates a complex situation, the two research questions were elaborated of how the interactions in terms of information flow and collaboration influence the flow of the sampling process and how the situation could be improved. READ MORE

  4. 13. Innovation Outcomes : Spin-off Processes in Family Firms

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Abdul-Basit Issah; [2014]
    Keywords : Spin-offs; Family firms; Agecny; Disagreements;

    Abstract : The purpose of this thesis was to analyse the relationship between being an employee of a family firm and transition to self-employment. It was ascertained empirically whether being employees of family firms have a positive influence on the phenomenon of spin-offs in Sweden. READ MORE

  5. 14. Acquired SME:s in the IT-service industry : A multiple case study on firms in Denmark and Sweden

    University essay from Institutionen för marknadsföring (MF)

    Author : Filip Antell; Daniel Darnfors; [2013]
    Keywords : Acquisition process; Parent company relationship; Company culture;

    Abstract : There is a gap in the theory of acquisition, little investigation have been made on the acquired firm within the acquisition process and in service industries. Because of the lack of research in this area, this research is focusing on acquisition theory and how it positions to the acquired firm rather than the firm making the acquisition. READ MORE

  6. 15. Success Drivers for Vertical Brand Extensions in the Luxury Sector

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Sebastian Huber; Sarah-Jane Schlegel; [2013]
    Keywords : vertical brand extension; brand transfer; brand stretch; luxury marketing; brand management;

    Abstract : In today's competitive environment, the ability to successfully launch new products at reasonably costs is considered a key success factor for leading brand manufacturers, which is why vertically leveraging existing brands becomes more significant. This is particularly exhibited by the luxury sector, which is increasingly attempting to launch new accessible product lines under an existing brand name in order to reach a larger consumer base and consequently increase profits and sales. READ MORE