Essays about: "Parent company relationship"

Showing result 6 - 10 of 24 essays containing the words Parent company relationship.

1. 6. Growing as a business in a mature business-to-business service industry : A case study in the Swedish energy services industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Erik Wang; [2019]
   Keywords : Business-to-business; services; mature industry; growth; product-market growth matrix; relationship marketing; switching barriers;

   Abstract : In the past decade, the energy markets within the European Union haveincreasingly been deregulated as a means to promote increased competition, andthereby efficiency, on these markets. As a result of this, several energy institutionshave been forced to become unbundled from their parent companies and toinstead form smaller separate entities. READ MORE

3. 7. Managing Innovation: Motives and Success Factors Behind Corporate Spin-offs in Stockholm, Sweden : Featuring Case Studies of Local Spin-offs

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Adam Nilsson; [2017]
   Keywords : corporate spin-offs; entrepreneurship; intrapreneurship; innovation; research and development; business models; technology;

   Abstract : Corporate spin-offs have been on the rise in recent years and this trend has captured the interest from corporations worldwide who are looking to manage change and innovation in a new and exciting way.  This research includes primary data from case studies conducted through semi-structured interviews and secondary data from previous research around the subject area. READ MORE

4. 8. THE IMPACT OF CONTEXTUAL CONDITIONS ON THE RESOURCE ACQUISITION STRATEGIES OF CORPORATE VENTURES: A COMPARISON OF INTERNAL VERSUS EXTERNAL CORPORATE VENTURES

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Freya Nickl; Fiona Sheils; [2016]
   Keywords : Corporate venturing; internal corporate ventures; external corporate ventures; resource acquisition strategies; contextual conditions; salience of resources; Business and Economics;

   Abstract : Research question: How do the contextual conditions differentiating internal and external corporate ventures influence their resource acquisition strategies? Methodology: The analysis of the study is based on four cases consisting of two internal corporate ventures and two external corporate ventures. Data was gathered through in- depth qualitative interviews with the corporate entrepreneur managing the venture. READ MORE

5. 9. The process of making a Chinese subsidiary company meeting Western standards : A case study in a Chinese manufacturing company

   University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

   Author : Yue Leng; Mohamed Mohamed; Peter Westerberg; [2015]
   Keywords : subsidiary; china; erp; quality; culture; dotterbolag; kina; kultur; erp; affärssystem; kommunikation; kvalitetsstyrning;

   Abstract : This research is carried out by studying a Chinese factory, producing metal spare parts, and its Swedish parent company that produces binding machines. The companies recently merged together after a previous relationship as supplier and customer. To bring the companies closer together an ERP-system was implemented during the research period. READ MORE

6. 10. The Influence of Brand Equity and Brand Identity on Brand Extension Strategies

   University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

   Author : Katja Hein; Deike Bode; [2015]
   Keywords : brand extension; brand extension strategies; parent brand; brand management; brand equity; brand identity; brand concepts; FMCG; line extension; vertical line extension; category extension;

   Abstract : The times of following a ‘one brand – one product’ strategy have long past. Nowadays, firms are increasingly recognizing the true value of their brands and are starting to use these as a source of competitive advantage. READ MORE