Essays about: "brand transfer"

Showing result 1 - 5 of 48 essays containing the words brand transfer.

1. 1. Winning Over Listeners with Podcast Advertising : Exploring the Podcast Audience’s Perception of Commercial Messages in Podcasts and the Role of Podcast Hosts

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Tamara Bonk; Marie Sophie Kubinski; [2023]
   Keywords : Podcasts; Podcast Advertising; Podcast Host; Celebrity Endorsement;

   Abstract : Background: Podcasts are an emerging medium with a steadily growing audience, which is particularly popular among younger generations. This makes them a promising advertising tool that companies can use to reach potential target groups. Therefore, it is crucial to understand how to successfully reach the audience through podcast advertising. READ MORE

3. 2. Customer Perception of Servitization in the Durable Consumer Goods Segment of SMEs in Sweden : A Case Study with the Sjöstrand Trading AB

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Marcel Christian Georg Renner; [2022]
   Keywords : Servitization; Consumer Perception; Sustainability; Consumer Products; SMEs;

   Abstract : Servitization has long since proven its benefits for manufacturing companies and is expected to gain future importance due to its sustainable and competitive significance. Yet, research has insufficiently addressed the effect of consumer goods companies integrating services in their portfolio to meet customer demands and justify new pricing models in B2C markets. READ MORE

4. 3. Keystroke Classification of Motion Sensor Data - An LSTM Approach

   University essay from Lunds universitet/Matematisk statistik

   Author : Marcus Patricks; [2021]
   Keywords : Neural Networks; Keystroke Dynamics; LSTM-Networks; Accelerometer; Gyroscope; Mobile Sensors; Transfer Learning; Mathematics and Statistics;

   Abstract : With mobile phones often being used to type sensitive information, it is important that they remain secure and leak no information. One conceivable channel for information leakage, though, is the motion sensors accelerometer and gyroscope, sensors that require no permission to be used by an app. READ MORE

5. 4. Concept Design Improvement of Shift Fork for New Dog Clutch Actuator : Simulation driven product development approach

   University essay from Jönköping University/JTH, Industriell produktutveckling, produktion och design

   Author : Nirmal Srinivasan; [2021]
   Keywords : Product development; Dynamic analysis; Equivalent-static load; Finite Element Method; Fatigue analysis; High-Pressure Die Casting; Computer-Aided Engineering; Computer-Aided Design; Topology optimization.;

   Abstract : Kongsberg Automotive is developing a brand-new actuator for engaging and disengaging a clutch for different driveline applications. This master thesis research improves the concept design of the shift fork for the new Dog-Clutch Actuator using Design for Manufacturability (DFM). READ MORE

6. 5. Detection and categorization of suggestive thumbnails : A step towards a safer internet

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Matheus Oliveira Franca; [2021]
   Keywords : Suggestive Image Recognition; Deep Learning; NSFW; CNN; Förslag på bildigenkänning; Deep Learning; NSFW; CNN;

   Abstract : The aim of this work is to compare methods that predict whether an image has suggestive content, such as pornographic images and erotic fashion. Using binary classification, this work contributes to an internet environment where these images are not seen out of context. READ MORE