Essays about: "Persuasion theory"

Showing result 1 - 5 of 35 essays containing the words Persuasion theory.

1. 1. Persuading others using language online

   University essay from Uppsala universitet/Datalogi

   Author : Karolina Hagerman; [2024]
   Keywords : persuasion; language; persuasive communication; reddit; communication accomodation theory; language attributes; sentiment; lexical diversity;

   Abstract : This study explores the dynamics of persuasive communication within the context of the r/AmItheAsshole subreddit, a platform that serves as a space for individuals to share real-life conflicts, inviting impartial judgments from the Reddit community, so-called flairs. Grounded in Communication Accommodation Theory and existing research on persuasion, the study explores the impact of language attributes on persuasive outcomes, using hypothesis testing to determine significant differences between the different flairs and two broader binary categories of blame. READ MORE

3. 2. Are you fitting in? A study on the effects of fitness influencers on male body image

   University essay from Jönköping University/IHH, Marketing and Logistics

   Author : Anne Heinicke; Zoe Vagic; [2023]
   Keywords : body image; fitness influencer; body dissatisfaction; social comparison theory;

   Abstract : Background: The ideals of beauty standards had been under constant change throughout history, and quite often would remain out of reach to the determent of many. The application of an idealized image of oneself remains a powerful tool when it comes to persuasion in social media and marketing. READ MORE

4. 3. Films about the Donbas as ‘Prophecies’? : The German reception of Klondike and Donbass amid the (ongoing) situation in the Donbas

   University essay from Uppsala universitet/Institutet för Rysslands- och Eurasienstudier; Uppsala universitet/Institutionen för informatik och media

   Author : Tes Clasina Jacoba Oerlemans; [2023]
   Keywords : Ukrainian Film; The Donbas; Klondike; Donbass; Reception Theory; Narrative Persuasion; Germany;

   Abstract : This thesis examines how the Donbas is discussed in German reviews of Klondike and Donbass, what it can tell us about German ideas regarding the Donbas, and whether these have changed over time. Using qualitative content analysis, reviews from German (online) media are analysed and the emerging themes are described. READ MORE

5. 4. TikTok Made Me Buy It : Influencer Marketing on TikTok: What Affects Swedish Consumers' Purchase Intentions?

   University essay from Jönköping University

   Author : Johanna Nilsson; Filippa Nilsson; Ellen Johansson; [2023]
   Keywords : Influencer marketing; Social media marketing; Electronic Word-of-Mouth; Consumer behavior; Purchase intention; TikTok marketing.;

   Abstract : This study investigates the impact of trustworthiness, perceived expertise, and parasocial relationships on Swedish consumers' purchase intentions on TikTok, focusing on influencer marketing. The problem addressed in this study is the lack of understanding of consumer behavior on TikTok in the context of influencer marketing. READ MORE

6. 5. How can we understand the identity-building processes of Christian Faith-based Organizations operating in Muslimcountries?- A Case Study of WorldVision in Jordan-

   University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

   Author : Julia Glatthaar; [2022]
   Keywords : faith-based organization; religion; post colonialism; constructivism; discourse analysis;

   Abstract : This thesis investigates how faith-based organizations (FBO’s) operating in inter-faith contextsconduct identity-building processes to answer the research question “How can we understand theidentity-building processes of Christian faith-based organizations operating in Muslim countries?”.Hence, the author seeks to explore the role of Christian FBO’s in the international arena and thestudy of International Relations through the case study of WorldVision Jordan, a Christianorganization working within a predominantly Muslim country with mostly Muslim participants. READ MORE