Essays about: "Peter Bengtsen"
Found 1 essay containing the words Peter Bengtsen.
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1. Buzz marketing and the loss of authentic self: an investigation of the motivational structure of marketing in the personal sphere and its potential consequences on social relations.
University essay from Lunds universitet/SociologiAbstract : I begin my thesis by linking the rise of buzz marketing in recent years to general economic, medial and social developments in society, while mainly focusing on the shift from a modern to a post-modern pattern of production and consumption. I also point out the great symbolic significance that consumption has as a signifier of a personal identity in contemporary society. READ MORE
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