Essays about: "Positive marketing"

Showing result 26 - 30 of 631 essays containing the words Positive marketing.

  1. 26. Sentiment Analysis Of IMDB Movie Reviews : A comparative study of Lexicon based approach and BERT Neural Network model

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Prashuna Sai Surya Vishwitha Domadula; Sai Sumanwita Sayyaparaju; [2023]
    Keywords : Bag of Words BoW ; Deep Learning; IMDb Movie Reviews; Machine Learning; Natural Language Processing NLP ; Sentiment Analysis; Term Frequency- Inverse Document Frequency TF-IDF .;

    Abstract : Background: Movies have become an important marketing and advertising tool that can influence consumer behaviour and trends. Reading film reviews is an im- important part of watching a movie, as it can help viewers gain a general under- standing of the film. And also, provide filmmakers with feedback on how their work is being received. READ MORE

  3. 27. Meme marketing’s effect on brand recall and sharing intention

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : William Fryklund; Erik Stenlund; [2023]
    Keywords : Meme marketing; brand recall; sharing intention;

    Abstract : Memes are a popular phenomenon in internet culture, despite this fact, meme marketing has not received a lot of attention within the field of marketing research. Therefore, this thesis studies the effect meme marketing has on brand recall and sharing intention using a meme template with an unknown brand. READ MORE

  4. 28. What Dictates Consumer's Loyalty?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustav Moberg; [2023]
    Keywords : Loyalty; Loyalty Programs; Marketing; Satisfaction; Perceived Advantages;

    Abstract : Since American Airlines launched its first frequent flyer program in the 1980s the usage of customer loyalty programs has spread greatly. Now they are found in many industries in different shapes and forms. READ MORE

  5. 29. The impact of green taxes on waste reduction – A case study of the impact of two Spanish taxes to support the transition to a Circular Economy

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Lucía Cañas Rivera; [2023]
    Keywords : Circular Economy; Green Taxes; Landfill; LRSC; Plastic; SMEs; Waste;

    Abstract : The current global waste problem presents significant challenges worldwide, and Spain is no different. Factors such as rapid urbanization, population growth, intensive agriculture, linear production models, and changing consumption patterns contribute to the upward trend in waste generation. READ MORE

  6. 30. A study on the association of firm-generated content on Instagram, affective customer engagement, and positive electronic word of mouth: Evidence from food industry of Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Muhammad Usman Anwar; Usman Younis; [2023]
    Keywords : Firm generated content; Affective customer engagement; Perceived enjoyment; Perceived originality; Positive electronic word of mouth;

    Abstract : In marketing literature, the consumer engagement concept has gained the significant attention of researchers. Based on the stimuli-organism-response (S-O-R) framework, current research proposed to analyze the association between consumers' perception of characteristics of firm-generated content (FGC) on Instagram and positive electronic word of mouth by consumers through affective consumer engagement. READ MORE