Essays about: "Pringles"

Found 2 essays containing the word Pringles.

  1. 1. Everyone Prefers a Loyal One! : The Effect of Multisensory perceptions on Brand Experience and Brand loyalty: Case of Pringles Potato Chips

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Mahtab Habibi Savadkouhi; Ruben Herman Jut; [2020]
    Keywords : ;

    Abstract : .... READ MORE

  3. 2. Brand Licensing : Once you pop you can’t stop: When brand licensing goes too far

    University essay from IHH, Företagsekonomi

    Author : Kirill Dementev; Yuliya Lukyanchenko; Cecilia Emilsson; [2011]
    Keywords : Brand licensing; brand extension; Pringles; brand equity; branding; brand associations; perceived quality; likelihood to buy; correlation analysis; quantitative; Jönköping University;

    Abstract : Purpose: The purpose of this study is to investigate consumer’s attitude towards licensed products in relation to the parent brand, with respect to perceived quality, likelihood to buy and associations’ transferability. Background: Brand licensing has become one of an increasingly popular ways of stretching a brand into new product categories to reach more consumers in new markets. READ MORE