Essays about: "Public service advertisement PSA"

Found 2 essays containing the words Public service advertisement PSA.

1. 1. Understanding the Relationship between Individuals’ Emotional Response and Environmental Protection Intentions : A Quantitative Research in the Context of Public Service Advertisements

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Ziyi Zhang; Yaxin Xue; [2023]
   Keywords : Emotions; Positive emotional response; Negative emotional response; Intention; Public service advertisement PSA ; Message framing; Environment Protection;

   Abstract : Background: The protection of the environment requires everyone in this world to act together. If more individuals have the intention to protect the environment, then more individuals and a higher probability of taking action to protect the environment. READ MORE

3. 2. Analyses of Two Most Common Categories of Chinese Public Service Advertisement and the Reception among Ordinary Chinese People

   University essay from Stockholms universitet/Institutionen för mediestudier

   Author : Qinzhe Zhu; [2014]
   Keywords : PSA Signs Symbol Interpretation Slogans;

   Abstract : In this paper, the summarized definitions, the history of PSA in both China and abroad as well as related-Chinese background are presented so as to lay a background foundation for the research. The theories of signs and communication in semiotics, as well as the reception theories by Stuart Hall build the theoretical base for the research. READ MORE