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Found 2 essays matching the above criteria.

1. 1. How does a public organization promote their work in social media? : A case study of viral communication in a government

   University essay from Umeå universitet/Institutionen för informatik

   Author : Raka Prasetya Bakar; [2016]
   Keywords : Viral communication; public organization; social media; qualitative study;

   Abstract : Viral communication method is shown to be useful for spreading messages in social media. However, only few studies have investigated how public organizations use this method successfully to promote their works in social media. To fill this gap, a qualitative analysis on data from observations and interviews has been conducted. READ MORE

3. 2. Open Innovation strategy : Exploring challenges and opportunities

   University essay from Umeå universitet/Institutionen för informatik

   Author : Raka Prasetya Bakar; [2015]
   Keywords : open innovation strategy; challenge; opportunity; research and development firm; qualitative;

   Abstract : Innovation strategy has been playing an important role on innovation development in industrial firms. Extant studies have investigated in particular open innovation strategy.  By using a qualitative case study, I have conducted a research in an Indonesian R&D firm that has implemented an open innovation strategy. READ MORE