Advanced search

Found 1 essay matching the above criteria.

1. 1. CSR Communication - An Employee Perspective : Tailoring Internal Communication using Employee Preferences for Content, Style and Channel.

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Viktoria Jonsson; Rebecka Linnér; [2016]
   Keywords : CSR; CSR Communication; Employee; Employee Preferences; Internal Communication; Public Relations;

   Abstract : Corporate Social Responsibility (CSR) represents a theory and practice that is well-known and communicating its content has shown to play an important role in order to exploit its advantages and engage stakeholders on CSR issues. Even though, CSR communication has shown to be a real challenge, since corporations are encouraged to engage in CSR, but not to communicate too loud about this engagement. READ MORE