Essays about: "STP segmentation"

Found 2 essays containing the words STP segmentation.

  1. 1. Optimizing Warehouse Logistics with Artificial Intelligence : Market analysis

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Elise Flognman; Emilia Grönlund; Maja Ticehurst Falk; [2021]
    Keywords : market analysis; SWOT analysis; market segmentation; targeting; positioning; STP analysis; artificial intelligence; logistics; selling high-te;

    Abstract : This report is a part of a larger project with the aim of developing a proof-of-concept prototype. The project was started on the initiative of Company X and is a collaboration between them and the University of Borås. Company X are a logistics consultant firm specialized in warehousing operations. READ MORE

  3. 2. Value creation through entrepreneurial marketing : A qualitative case study for Swedish milk industry

    University essay from Högskolan Väst/Avd för företagsekonomi

    Author : Xie Mengting; Xudong Zhang; [2015]
    Keywords : Entrepreneurial marketing; Value creation; Value proposition; Marketing mix; STP segmentation; target; positioning ; Entrepreneurial business;

    Abstract : Purpose – The first purpose of the study was to formulate a holistic value proposition framework in connection with value creation concept with an entrepreneurial marketing approach. Meanwhile, the second purpose was to reveal the way of creating value through EM. READ MORE