Essays about: "Xudong Zhang"

Found 1 essay containing the words Xudong Zhang.

  1. 1. Value creation through entrepreneurial marketing : A qualitative case study for Swedish milk industry

    University essay from Högskolan Väst/Avd för företagsekonomi

    Author : Xie Mengting; Xudong Zhang; [2015]
    Keywords : Entrepreneurial marketing; Value creation; Value proposition; Marketing mix; STP segmentation; target; positioning ; Entrepreneurial business;

    Abstract : Purpose – The first purpose of the study was to formulate a holistic value proposition framework in connection with value creation concept with an entrepreneurial marketing approach. Meanwhile, the second purpose was to reveal the way of creating value through EM. READ MORE