Essays about: "Xudong Zhang"
Found 1 essay containing the words Xudong Zhang.
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1. Value creation through entrepreneurial marketing : A qualitative case study for Swedish milk industry
University essay from Högskolan Väst/Avd för företagsekonomiAbstract : Purpose – The first purpose of the study was to formulate a holistic value proposition framework in connection with value creation concept with an entrepreneurial marketing approach. Meanwhile, the second purpose was to reveal the way of creating value through EM. READ MORE
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