Essays about: "Sales Promotions"

Showing result 11 - 15 of 18 essays containing the words Sales Promotions.

  1. 11. The optimization of transactional emails in a marketing perspective : Incomedia case

    University essay from Företagsekonomiska institutionen

    Author : Simona Valieri; Nicola Marin; [2012]
    Keywords : Keywords: Incomedia; Customers; Email marketing; Transactional Emails; Sales promotions; Discount presentation; Percentage; Euros;

    Abstract : Aim:  Optimize the usage of transactional emails, going beyond their communicative nature and combining it with marketing purposes. The project has been developed in collaboration with Incomedia, Italian software developer and vendor. READ MORE

  3. 12. THE FIRST MOMENT OF TRUTH - Why timing of in-store marketing matters

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Mimmie Blomberg; Jessica Wennerstein; [2012]
    Keywords : The Shopping Momentum effect; In-store Marketing; Communication Challenges; Retail Marketing;

    Abstract : Retail managers of today face many and complex challenges on how and where to reach their customers. As of today, almost 70 % of all grocery shopping decisions are made in-store, which implies the store itself to be a fundamental area for communicating and influencing customers in course of making their shopping (Nordfält, 2012). READ MORE

  4. 13. Online Discount Coupon Promotions & Repurchasing Behaviors : The Groupon Case

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Yulia Lvovskaya; Sheena Tan; Chloé Zhong; [2012]
    Keywords : Online discount coupons; promotional tool; repurchasing; transactional customer; Groupon; discounted prices;

    Abstract : In recent years, online discount coupons provided through deal-of-the-day websites have grownrapidly. Perceived as a positive opportunity for local merchants to promote themselves in themarket, a mutual exchange occurs as consumers are able to simultaneously benefit from promotionsand discounts on services and products. READ MORE

  5. 14. Customer satisfaction in E-Commerce : A case study of China and Bangladesh

    University essay from Institutionen för ekonomi och it

    Author : Habibur Rahman; Han Lili; [2011]
    Keywords : E-commerce; E-commerce Customer Satisfaction;

    Abstract : As information technology and the popularity of Internet technology and in-depth applications, e-commerce is at unprecedented pace. People become more and more the focus of attention. At present, relatively fast development of e-commerce activities are online sales, online promotions, and online services. READ MORE

  6. 15. The effects of price promotions on building a customer base within the Ghanaian mobile Telecommunication industry; the case of Vodafone Ghana

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Emmanuel Yaw Buabeng; Anthony Kweku Sam; [2011]
    Keywords : Consumers; sales promotions; marketing communications; customer base; service providers; telecom operators;

    Abstract : The recent advances in telecommunication have led to increase in the number of subscriptions to mobile telecommunication networks in Ghana. In today’s competitive telecom market place several marketing communication tools are used by telecom operators in Ghana to retain existing customers and also add on to their customer base. READ MORE