Essays about: "Sales promotions"

Showing result 1 - 5 of 15 essays containing the words Sales promotions.

  1. 1. How to Make Promotions Work in a Cost-efficient Context - A Case Study at Lantmännen

    University essay from Lunds universitet/Teknisk logistik

    Author : Caroline Vitasp; Helena Nyman; [2016]
    Keywords : Promotions; Promotion Planning; Cross‑functional Processes; Supply Chain Configuration; Strategy Alignment; Customer Service Level CSL ; Key Performance Indicators KPI ; Sales and Operations Planning S OP ; Master Scheduling MS ; Cost‑efficiency; Market Responsiveness; Technology and Engineering;

    Abstract : Problem -­‐‑ Promotions are the main reason for a majority of stock out situations and increases the amount of waste for perishable items, and strong competition within grocery retail has led to a significant increase in frequency and depth of promotions since the late 20th century. Lantmännen Cerealia has identified problems with low customer service levels (CSL) during promotions and lack of long term planning in general. READ MORE

  2. 2. Discounts as a marketing tool for attraction and retention of customers in e-commerce through the example of a comparative analysis of the specificity of fashion e-shops in Russia and Sweden

    University essay from Akademin för textil, teknik och ekonomi

    Author : Elena Ilicheva; [2015]
    Keywords : specificity of fashion e-shops in Russia and Sweden; discounts as a marketing tool; price policy in fashion e-commerce; online promo;

    Abstract : This study provides a comparative analysis of pricing promotions, which create an incentive to buy in Russian and Swedish fashion e-shops. The aim of this work is to determine the national differences in sales promotions used in e-commerce in these countries. READ MORE

  3. 3. Recommending new items to customers : A comparison between Collaborative Filtering and Association Rule Mining

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Henrik Sohlberg; [2015]
    Keywords : Recommendation system; Association rule mining; Collaborative filtering; Cold start;

    Abstract : E-commerce is an ever growing industry as the internet infrastructure continues to evolve. The benefits from a recommendation system to any online retail store are several. It can help customers to find what they need as well as increase sales by enabling accurate targeted promotions. READ MORE

  4. 4. Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Martina Dahl; Anna Johnsson; [2015]
    Keywords : Sales Promotion; Monetary Promotion; Non-Monetary Promotion; Brand Knowledge; Brand Awareness; Brand Image; Swedish Food-Retail Industry; Fast Moving Consumer Goods FMCG;

    Abstract : Title: A quantitative study extending the understanding regarding the influence of sales promotion on brand knowledge   Background: Sales promotion is a marketing communication activity that aims to promote a purchase, usage or trial of a particular brand. Sales promotion activities can provide significant benefits and incentives that could help the brand to differentiate from competitors and can contribute to the consumer’s brand knowledge. READ MORE

  5. 5. Företags sociala ansvar och deras varumärkesidentiteter : en studie kring hur tre företag använder CSR för att påverka sina varumärken

    University essay from SLU/Dept. of Economics

    Author : Simone Beck-Friis; Elin Svensson; [2014]
    Keywords : CSR; brand image; brand identity; varumärkesidentitet; varumärke; The Body Shop; Patagonia; Max Hamburgerrestauranger; Identitetsprisma; CSR- pyramid;

    Abstract : Dagens konsumenter efterfrågar i allt större utsträckning företagens engagemang gentemot miljö och samhälle. För vissa är Corporate Social Responsibility, CSR, ett krav för att konsumera en tjänst eller produkt. Verksamheter som arbetar med CSR kan stärka sina varumärken samt differentiera sig mot konkurrenterna i branschen. READ MORE