Essays about: "repurchasing"

Showing result 1 - 5 of 13 essays containing the word repurchasing.

  1. 1. "Dissatisfaction in Consumers" : A qualitative study on Word of Mouth and how it affects consumer complaints and repurchase intention, in fast food chains

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rasmus Nilsson; Rawan Abdulraham; [2022]
    Keywords : Word of Mouth; Repurchase Intention; Consumer Complaints; Negative Word of Mouth; Positive Word of Mouth; WoM; Dissatisfaction; Satisfaction; Core Service Failure;

    Abstract : Word of mouth has been considered a big factor for why brands do not need to make excessive marketing efforts, due to consumers recommending their products or services to other consumers through WoM. Given this thesis explores the relationship between WoM, complaints and repurchase intentions of consumers when it comes to fast-food restaurants, the WoM mostly is that of a negative aspect. READ MORE

  2. 2. Digitalising a Second-Chance of Fashion: An Empirical Study on What Drives Consumers to Repurchase Second-Hand Fashion on Peer-to-Peer Platforms

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hedda Ottenstedt; Sofie van den Berg; [2022]
    Keywords : Second-hand fashion; peer-to-peer platforms; consumer behaviour; environmental sustainability; sharing economy; repurchasing; Business and Economics;

    Abstract : Thesis purpose: The current study examines the association between seven variables: environmental sustainability, perceived functionality, social influence, price value, hedonic motivation, uniqueness, and technology habit with the purchase of second-hand clothing on peer-to-peer platforms on a regular basis. Theoretical perspective: Venkatesh, Thong and Xu’s (2012) Extended Unified Theory of Acceptance and Use of Technology was used. READ MORE

  3. 3. Factors influencing the share repurchase decision : A look into Nordic firms

    University essay from Umeå universitet/Företagsekonomi

    Author : Fredric Wållberg; Ezra Anglemier; [2021]
    Keywords : Corporate Governance; Share Repurchases; Logistic regression; Payout Policy;

    Abstract : This thesis investigates the relationship between share repurchase decisions and severalfinancial variables the year before. We link financial theories such as signaling,substitution, leverage, excess capital, corporate governance, employee stock option, andlegitimacy theory to this relationship and create a hypothesis to test in a quantitative study. READ MORE

  4. 4. Share repurchases and abnormal returns

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Kristoffer Algerstam; Nils Charbonnel; [2020]
    Keywords : Share repurchases; abnormal returns;

    Abstract : In this paper we examine abnormal returns during active repurchasing programs and if the intensity of repurchasing programs impacts the returns. Through the Jensen’s Alpha approach our findings show us that positive abnormal returns are experienced by repurchasing firms under our study period that ranges from 2010 to 2019. READ MORE

  5. 5. Why would firms choose dividends over share repurchases?

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Emma Jansson; Chonnikarn Janesiripanich; [2018]
    Keywords : Dividend; Share repurchase; Firm value; Panel data; Business and Economics;

    Abstract : This study investigates the relationship between the two different payout policies, dividends and share repurchases, and firm value in the Swedish market. We aim to clarify how the lack of difference in taxation of dividends and capital gains in Sweden affects investors’ preferences for different payout policies and whether a certain payout policy incentivizes investor to pay extra for a firm that applies this policy. READ MORE