Essays about: "Sales Promotions"

Showing result 16 - 18 of 18 essays containing the words Sales Promotions.

  1. 16. Marketing and Facebook : How fashion companies promote themselves on Facebook

    University essay from Företagsekonomiska institutionen

    Author : Kamila Bairakimova; Isabel Quiroga Arkvik; [2010]
    Keywords : The social media; Facebook; The promotional mix; Advertising; Sales promotions; Events and Experiences; PR and publicity; Personal Selling; Direct Marketing; WOM; Observation;

    Abstract : The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. READ MORE

  3. 17. Differential pricing & promotion and their effect on growth of SMEs which offer standardized services : A Case Study of Snowhite Dry Cleaners Pakistan

    University essay from Institutionen för teknik och samhälle

    Author : Abid Naeem; Ssebunnya Henry; [2010]
    Keywords : Differential pricing; Promotion; Competitive strategy; Services marketing management; Customer value; Business growth; Marketing management.;

    Abstract : Problem: In bid to stay competitive in the industry, SMEs have to apply several  formal marketing techniques which will help them edge past their competitors regardless of the many operational challenges they are facing. Moreover, through the first questionnaire the authors realized that if the case company could appreciate the use of marketing techniques in the market, it would gain more market share hence realizing organic growth. READ MORE

  4. 18. PRICE FLEXIBILITY IN RELATION TO CONSUMER PURCHASING BEHAVIOUR ON-LINE ( BUSINESS TO CONSUMER ELECTRONIC COMMERCE)

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : OMIGIE MERCY; [2009]
    Keywords : Price; Price flexibility; Consumer purchasing behaviour; E -commerce;

    Abstract : Successful setting of prices is one of the most crucial challenges faced by companies. Electronic commerce (EC) have come a long way to see how companies manage their pricing issues, to attract consumers and satisfy their desires in terms of purchases and re – purchases online. READ MORE