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1. Can Psychological Priming Affect Self-Rated Product Desirability? Preregistered Experimental Evidence from 1274 Individuals
University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomiAbstract : Conventional economic theory often assumes that preferences are exogenously fixed and remain constant over time. A growing literature is trying to relax this assumption by endogenizing preferences and shedding light on how they are determined and potentially affected by external factors such as culture, environment, or identity. READ MORE
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