Essays about: "Shamash Athoraya"

Found 1 essay containing the words Shamash Athoraya.

  1. 1. App-vertising – Effective Communication in a Creative Context

    University essay from Göteborgs universitet/Graduate School

    Author : Shamash Athoraya; Kumar Budanur Math Vishal; [2011-07-06]
    Keywords : ;

    Abstract : ABSTRACT: Creativity in advertising is often considered as an important element by both academia and practitioners in achieving effectiveness. The previous academic research has mostly focused on the traditional media platforms. READ MORE