Advanced search

Showing result 1 - 5 of 13 essays matching the above criteria.

1. 1. Small and Medium-Sized Tourism Enterprises’ Response to COVID-19 : An Outlook of Business Resilience in Bali, Indonesia

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Marcus Nilsson; Gustaf Ljunggren; Tobias Stein; [2023]
   Keywords : tourism; business resilience; SMEs; Bali; organizational adaptation;

   Abstract : A majority of the businesses operating in the tourism industry are small and medium-sized enterprises (SMEs). This is especially true in small island destinations, where many SMEs often depend financially on tourism. This paper investigates what characteristics tourism SMEs that survived the COVID-19 pandemic in Bali have. READ MORE

3. 2. Sharing Knowledge is Sharing Power : A case study on inter-organizational knowledge transfer within a destination

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Pahlow Mariele; Cajsa Svensson; [2023]
   Keywords : Knowledge management KM ; Inter-organizational knowledge transfer; Destination management organization DMO ; Small and medium-sized enterprises SME s ; Destination development; Tourism stakeholders; Sustainable competitive advantage; Kalmar;

   Abstract : The key to an organization's long-term success is a sustainable competitive advantage. In a global market characterized by fierce competition, organizations differentiate themselves no longer through their competitive position or technological or human resources but through knowledge. READ MORE

4. 3. SMALL AND MEDIUM SCALE ENTERPRISES (SMEs) IN THEDEVELOPMENT OF TOURISM IN THE GLOBAL SOUTH : THEIR ROLE AND CHALLENGES

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Isaac Mantey; [2021]
   Keywords : ;

   Abstract : The tourism industry in many parts of the world is highly developed and this is attributed to the influx and fast growing of Small and Medium Enterprises (SMEs) operations in the sector. However, there seems to be paucity of studies on Small and Medium Scale Enterprises in the development of tourism in Africa in general and Ghana in particular. READ MORE

5. 4. Managing brand equity during an ongoing pandemic : A qualitative study in the tourism- and hospitality industry during covid-19

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Josefine Henriksson; Ola Karlsson Eriksson; [2021]
   Keywords : Tourism- and hospitality industry; Brand equity; Covid-19; Branding in social media;

   Abstract : The aim for this study was to explore how small and medium enterprises (SMEs) in the Swedish tourism and hospitality industry have managed their brand during the covid-19- pandemic. To fulfill the aim the following research questions were asked; “How have SMEs in the tourism- and hospitality industry managed their brand equity during the covid-19 pandemic?” and “How have SMEs in the tourism- and hospitality industry worked with branding in social media to cope with the pandemic?”. READ MORE

6. 5. Personnel Instability, Personnel Management, and the Company Image of Small Tourism Enterprises in Remote Destinations : A Case Study of Abisko Mountain Lodge

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Yin Liu; [2020]
   Keywords : Tourism Sustainability; Tourism Personnel; Personnel Management; Small Tourism Enterprises; Remote Destinations;

   Abstract : In recent decades, tourism has been developed rapidly in the world. With such development, tourism sustainability has drawn great attention, especially in remote destinations. In Swedish Lapland, the studies have been focusing on social sustainability in terms of local communities and other external factors. READ MORE