Essays about: "Sponsored advertising"

Showing result 11 - 15 of 20 essays containing the words Sponsored advertising.

  1. 11. Where should your influencer marketing strategy land?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Sofie Murakas; Emmy Svedberg; [2018]
    Keywords : Influencer marketing; Landing page; Influencer post; Sponsorship disclosure; Instagram;

    Abstract : Influencer marketing is growing. With a decline in traditional media, companies are exploring alternative options. With the ever changing landscape of social media, new strategic challenges constantly arises. With influencer marketing, companies can endorse their product through the influencers' social media crowd. READ MORE

  3. 12. Google Ads: Understanding millennials' search behavior on mobile devices

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jennifer Claesson; Henrik Gedda; [2018]
    Keywords : Marketing Communication; Search Engine Marketing; Sponsored Search Results; Organic Search Results; Attitudes;

    Abstract : Purpose: The purpose of this study is to understand millennials search behavior on mobile devices. Research Questions: How do millennials value organic and sponsored search results on mobile devices? What are the Web advertising variables that affect millennials attitudes towards sponsored search ads on mobile devices? Methodology: Data was collected from 103 Swedish millennials through an experiment and survey. READ MORE

  4. 13. Instagram's Social Media Influencers: A study of Online Popularity From Source Credibility to Brand Attitude

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Valentin Granjon; Romain Benedic; [2017]
    Keywords : Instragram Social Media Influencers Source Credibility Attitude toward advertising Brand Attitutude;

    Abstract : Social Media Influencers (SMIs) and their sponsored posts on the Social Media represent a growing part of tomorrow’s digital marketing landscape. Marketers hire them to recommend their products to their large audiences through friendly and engaging social media posts. READ MORE

  5. 14. The effect of influencer ad disclosures on influencer perception and advertising effectiveness on Instagram

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Natalia Varga; Sara Höglund; [2017]
    Keywords : influencer marketing; Instagram; ad disclosures; advertising effectiveness; influencer perception;

    Abstract : This thesis aims to bring insights to the new field of social media influencer advertising. Our findings provide knowledge about how the clarity of different influencer ad disclosures affects influencer perception and the advertising effectiveness on Instagram. READ MORE

  6. 15. "In collaboration with..." The presentation of sponsored posts in lifestyle blogs and consumers' interpretation : The Case of Michaela Forni

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Amanda Mattisson; Caroline Wilkens; Sanna Nevala; [2017]
    Keywords : Blog marketing; storytelling; sponsored content; influencer marketing;

    Abstract : Background: Due to the rapid growth of social media usage, marketing has significantly moved from traditional ways towards digital marketing. In today’s society, people are exposed to an overload of information through various media channels. READ MORE