Essays about: "Sponsored advertising"

Showing result 6 - 10 of 20 essays containing the words Sponsored advertising.

  1. 6. Influencer advertising, sponsored, and non-sponsored: A study on how message types affect consumer purchase intention

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Seror Al-Rubaiee; Simon Lind; [2020]
    Keywords : Influencer; Sponsored advertising; Non-sponsored advertising; Online survey; Message type;

    Abstract : Background Social media influencer advertising is a fast-growing form of advertising. It has led to companies striking deals with influencers to benefit from the influencers’ big audiences of followers and social media users. Influencers promote the companies’ brands and/or products in exchange for a payment. READ MORE

  3. 7. Sports sponsorship in Poland: A comparative study of companies’ sponsorship processes

    University essay from Malmö universitet/Fakulteten för lärande och samhälle (LS)

    Author : Dorota Celczynska; [2020]
    Keywords : Sponsorship; Sports event; Poland; Decision-making; Exchange process;

    Abstract : Sports sponsorship has become a global and multi-billion dollar business. It is an integral part of the company's marketing strategy and viewed as a highly effective form of advertising. READ MORE

  4. 8. Insta(nt) credibility? : Exploring how Generation Z assigns credibility to influencers and their sponsored posts on Instagram

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Lisa Stedt; Nathalie Skoglösa; Elina Svelander; [2019]
    Keywords : Influencer marketing; Source credibility; Instagram; Generation Z;

    Abstract : Background: Today, 98% of all Swedish upper secondary school students have Internet access and the majority possess accounts on social media; allowing them to generate content and engage with brands in a new way. Amongst this, we find influencer marketing; a new form of endorsement strategy utilized by companies in the social media setting to promote products and brands. READ MORE

  5. 9. What do consumers really think about advertising chasing them online? : A quantitative study about consumers’ perception of behavioural marketing

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Therese Gremlin; Vlada Rusakova; [2019]
    Keywords : AI; big data; mass customization; micro targeting; behavioral marketing; purchase intention and brand trust.;

    Abstract : Behavioral marketing is something that has received lots of attention due to growing awareness around artificial intelligence (AI) and companies using this technology for marketing purposes. However, the data collection practices have been receiving lots of critique for a while now and therefore it is more important than ever to gain an insight of how the consumers perceive behavioral online marketing. READ MORE

  6. 10. The role of peer-created content in digital advertising : Perceptions of sponsored and non-sponsored recommendations on Instagram, its recognition as a product advertisement and its effects on the level of trustworthiness.

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Karolina Gibała; Aleksandra Gujda; [2018]
    Keywords : trustworthiness; Instagram; sponsored; non-sponsored; perception; product advertisement;

    Abstract : Background: Changing interests and expectations of societies have resulted in the development of new communication and business channels. The boom of social media, allowed for a rapid exchange of beliefs, opinions and ideas. The ways of advertising products have also been changed. READ MORE